Many different car companies had different ways to get their message across to everyone who saw their cars. First up is Ford:
First up, Ford has a lot to offer its visitors with many displays of the inner workings of the blue oval’s models including various engines, and even the entire drivetrain of a Raptor pickup. Ford also offers stations at both of its locations with apple computers that allow you to get a ‘Blue Oval’ card. The card gives you access to digital souvenirs and you can enter to win a trip to Las Vegas. A Ford Focus ST sport technology simulator is also available to come as close as possible to driving the car without actually driving it, all while tightly strapped in a Sparco seat.
If you head on over to Mazda you and your friends can hop in another set of Sparco seats for a Mazda Racing interactive game, and the automaker will even email your picture to you. There are also stations to watch a short film with audio provided from a headset with sound by Bose. Mazda also gives you the chance to get more familiar with its Skyactiv technology with a few stations that each feature a different component of the technology.
A test track has been set up inside the auto show called the EV Pavillion, which allows its guests to test drive full-electric vehicles around and indoor course. This is the place to be if you are considering purchasing anything ultra-green in the near future.
Ram is providing plenty to play with, offering an interior display with oversized swatches of the brand’s interior color and material offerings. The automaker also invites you to “Picture Yourself In A Ram” with a photo station located right next to another interactive stand displayed directly in the side of a pickup, complete with keyboard. Ram also offers plenty of branded goodies.
Right next-door is GMC, which lets you get better acquainted with its OnStar app via an oversized iPhone.
Toyota is offering a massive ‘touch wall’ that lets you explore, in-depth, the workings and features of the brand’s lineup.
Honda also provides some fun interactivity to leave your fingerprints on, with a large ‘Honda Words’ game that lets you play its own, automotive themed ‘Words with Friends’ style game. An ecoassist challenge driving game is also part of the Honda display, along with a look at some of the other motor-powered devices that Honda makes, plus a selection of branded accessories.